Find your core brand message, connect with your customers and grow your business.
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Is your Business Invisible to potential customers?
Do you feel frustrated that you have a great product but your brand is unknkown to those who need it the most, those whose lives could be better for using it? Are you not getting the growth your brand deserves? I understand how disheartening it feels to have a great product or service that could help people but is struggling to get known, patronized and loved. As a seasoned entrepreneur, designer and brand builder with a decade experience across various industries, I bring strategic expertise to help you build a stronger brand.” To get started, Request a free call to discuss your brand challenges. I will advise on potential solutions to get your product or service into the hearts and minds of your customers. I will implement the solutions as agreed.
Hello, I’m Michael
A decade ago I discovered the power of branding when, an event that was for a long time known as 31st Night service or watchnight service in Ghana, was re-branded as “Crossover”. The idea was brought to life by a groundbreaking design showing the transition from night to day or from one season to another. Not only Ghanaian churches but people the world over deeply connected with the idea of “Crossover” and we saw several copious attempts to replicate the same idea with different iterations all over the world. At that time I was a “google cut and paste” designer, a “design gymnast” and an “aesthetic acrobat”. I realized that my work had to change to make an impact. I got in touch with the designer and brand developer behind “crossover” enrolled in several brand and design courses organized by him. I went on to start a restaurant business and applied my new knowledge in branding to grow it. The core brand message “enjoy well behaved kenkey” went viral across social media, the restaurant got free publicity with 84% approval rating from over 300 unsolicited reviews. Armed with branding knowledge and entrepreneurial experience as a brand developer and guide, I have been helping business owners build intentional brands through strategy and design for a decade. If you have a great product, service or business and you a struggling to clarify your message, stand out, connect with your customers and grow, you have come to the right place.
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A done for you branding process: Build your brand in 3 steps
1. STRATEGY
I will craft your brand plan in a way that will put your customer at the center of a clear message and write your core message for all your marketing material.
2. design
Based on the messaging and your brand design needs I will design your logo, colours, typography, style of imagery in a brand guide document
3. implementation
I will implement your brand through any selection of website, social media presence, stationery, livery, print design, signage and any other design requirements to put your brand in front of targeted customers.
Invisible is the Enemy
Is your business “invisible”, struggling to get attention and stand out from the competition? Is your brand messaging unclear or confusing? Are you starting a business you want to stand out from day one as trusted and authentic? Could your design be more powerful and more professionally done? Your Digital strategy is non-existent or not growing or not capturing potential customers. Is your business suffering from design gymnastics, weak visual design and brand copycatting?
Get the Brand Bridge tool for Business Owners, Entrepreneurs, Brand Builders & Designers
What is your core brand message? Which 3 to 5 words capture the higher or deeper value of your brand beyond features and benefits? GHACEM (The Nation Builder).. Coca Cola (Open Happiness). Do any of these sound familiar? They are not slogans. They are the core brand messages of some of the best brands on the market. Download the FREE Brand Bridge Tool above and discover your core brand message in 3 easy steps.